任 立 中

Lichung Jen

Associate Professor in Marketing

Department of International Business

National Taiwan University

50, Lane 144, Sec. 4, Keelung Rd.

(: 011-886-2-2363-0231 EXT. 3693

FAX: 011-886-2- 2363-8439

E-MAIL: lichung@handel.mba.ntu.edu.tw

Research Interests and Specialties

1. Strategic Marketing Planning

2. Marketing Decision Models

3. Strategic Database Marketing Management

4. Customer Values Management

5. Marketing Decision Support System (MDSS)

6. Consumer Behavior Analysis and Models

7. Advertising and Promotion Strategies

8. Dynamic Pricing Strategy Models

9. New Product Development and Testing

10. Sales Forecasting Models

　

Vitae Research Teaching Up

   任立中行銷研究工作室 Lichung Jen Marketing Research Workshop